📅 Date: Monday, 15th December 2025
⏰ Time: 09:30 AM – 02:00 PM
📍 Venue: O-Hub, Bhubaneswar
Startup Odisha, with the support of the MSME Department, Government of Odisha, successfully organized the Go-to-Market Strategy Workshop for MSMEs, a vendor mobilisation drive under the RAMP initiative.
This crucial workshop empowered startups and MSMEs across Odisha with robust market entry strategies and customer acquisition frameworks essential for sustainable business growth. Led by expert Shri Binit Agarwalla, Founder of TeachBetter.ai, the session covered key aspects of GTM strategy, including market opportunity identification, customer segmentation, value proposition development, digital marketing, pricing models, sales processes, and scaling techniques.
Entrepreneurs gained actionable insights and networked with peers and experts, fostering collaboration and knowledge exchange. The workshop reflects the state’s commitment to strengthening the MSME and startup ecosystem for competitive success in domestic and global markets.
